JBL - Authenticity Amplified
Step into your true self with the new JBL Tour Pro 3 and JBL Live 3 headphones—where superior sound meets bold individuality. As part of the Authenticity Amplified campaign, these headphones are showcased through candid, film-inspired visuals that celebrate unique personalities and self-expression.
Whether you're on the move with Tour Pro 3 or elevating your everyday with Live 3, these headphones are designed to let your authentic sound and style take center stage. Because your voice deserves to be amplified.
Features and Projects
Social media design
Posters and OOH boards
Activation concepts
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Get NYFW Ready with JBL
IN-STORE ACTIVATION 1
Step into the world of style with JBL Tour 3 headphones, your ultimate fashion-forward accessory. For a limited time, when you purchase JBL Tour 3 headphones at Target, you’ll unlock access to a virtual stylist experience!
Discover how to elevate your wardrobe with personalized recommendations from Target's trendiest brands. Whether you're looking to nail streetwear chic or glam up for the runway, your stylist will guide you to create looks as bold and iconic as your sound.
Shop JBL Tour 3 at Target and let fashion meet function—because your style deserves a front-row experience!
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NYFW Ready Mirror Installation
IN-STORE ACTIVATION 2
Shoppers, get ready to see yourself in a whole new light! Head to the clothing section at Target and discover the JBL x NYFW Mirror Installation.
Try on JBL Tour 3 headphones and watch the magic unfold—our interactive mirror reflects not just your look but your sound. Immerse yourself in high-quality audio while receiving personalized style inspiration from Target’s trendiest clothing brands.
Let your reflection inspire your next outfit and experience how JBL brings bold sound to your boldest style. Fashion, meet function—right here at Target!
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TikTok Trend
SOCIAL MEDIA ACTIVATION
Get NYFW ready with the JBL “Authentic Amplified” TikTok filter! Show off your bold style by using the filter, tagging @JBL and @BestBuy, and including #AuthenticAmplified for a chance to win a trip to NYFW. Plus, the filter links directly to Best Buy’s page where you can grab your JBL Tour 3 headphones and elevate your sound. #AuthenticAmplified #JBLxBestBuy #NYFW
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Amplify Her Voice
PODCAST ACTIVATION
JBL is proud to celebrate and elevate women’s voices with the Amplify Her Voice podcast series. Partnering with top influencers and inspiring NIL athletes, this activation showcases stories of ambition, resilience, and success—all powered by JBL’s signature sound quality.