Hummy Soju Seltzer

As the sole designer for this project, I was responsible for creating the packaging and branding design for Hummy, a soju seltzer that embodies its Korean roots. The client wanted to incorporate a hummingbird as a central element in the design to reflect the brand's name and spirit. Three distinct flavors were developed, each with its own unique taste profile and vibrant color scheme. My goal was to ensure that the packaging was both simple and eye-catching, allowing Hummy to stand out on the shelves amidst competitors. The final design successfully balanced a clean, minimalist aesthetic with bold, colorful elements that highlight the individuality of each flavor while maintaining a cohesive brand identity.